ASBA Blog

Dr. Loretta Cheeks

by | Jan 18, 2024

Dr. Loretta Cheeks, Ph.D. is recognized globally as a senior executive leader, a business owner and entrepreneur, and a recognized expert in Artificial Intelligence (A.I.), computing and technology. She has over 30 years of leadership experience, developing and deploying large-scale systems and leading various teams within the ground and satellite communications, avionics, energy systems instrumentation & control (nuclear and domestic power plant controls), and chemical industries for Fortune 500 corporations. Dr. Cheeks earned her Ph.D. in Computer Science from Arizona State University with a focus on Artificial Intelligence and Machine Learning. During her tenure serving enterprises, governments, and nonprofits, she has shaped organizations strategic direction, vision, and growth in size and impact. 

Dr. Cheeks is founder and CEO of DS Innovation, a small business founded in 2018 and based in Arizona, United States of America. DS Innovation is an emerging technology, consulting and training provider. DS Innovation have a depth of expertise and breadth of experience across a wide variety of industries with specialty in Artificial Intelligence (AI), Machine Learning, and Data Science, giving the company unique perspectives, critical thinking, and insights on cutting-edge technology, AI-enterprise trends and competitive forces that are driving the need for delivering AI-enabled systems solutions. With its deep understanding of market needs, national conditions and global issues, we are well positioned to design, develop and deliver training for the development of a highly skilled and relevant workforce that supports intelligence and defense and competitiveness. 

Dr. Cheeks is on a mission to create a better world through her passion for the beloved community using computing, and technology. This Doctor of Philosophy cares deeply about inspiring future engineers and creative technologists and being a link in the chain of goodwill. This led her to develop high-impact programs and services to demystify STEAM with an emphasis on emerging technologies—AI, machine learning, data science, and 2D and 3D game design. To do that, Dr. Cheeks created “Strong TIES,” a non-profit. 

She is listed among 10 Incredible Black Women in STEM, founding member of National Science and Technology Medals Foundation Expert Connect, featured guest on SiriusXM Urban View, featured by Verizon on the International Day of Women and Girls in Science, and NASA Datanauts. She regularly appears among thought leaders in conferences, peer-review publications, workshops, podcast and speaking engagements in the world. 

Dr. Cheeks holds a Bachelor and Master of Science degree in Computer Science, Master in Technology Management, and Doctor of Philosophy degree in Computer Science. 

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