Wednesday Webinars: Focus on Communications: How to Use Storytelling as a Powerful Advocacy Tool

January 6, 4:00 pm - 5:00 pm

Stories are a powerful advocacy tool. They can change people’s hearts and minds. In this webinar learn from school district communication experts on why stories matter, how to illustrate value, build trust with your audience using stories and why great stories stay with us. Walk away with examples of successful story ideas, strategies to collect positive stories around your school district community and how to deliver your stories for advocacy efforts.


Moderator: Heidi Otero, ASBA Director of Communications




How to Register for an Event

right arrow icon

2020-2021 Event Schedule

download icon

Learn About ASBA Events

right arrow icon


Michelle Valenzuela

Communications Director

Amphitheater Public Schools


Gabrielle Dunton

Strategic Communication Coordinator

Tempe ESD


Nicole Rodriguez

Director of Community Relations & Marketing

Madison ESD

Additional Information

January 6, 2021

4:00 pm - 5:00 pm

Event Registration

right arrow icon