Wednesday Webinars: Focus on Communications: How to Use Storytelling as a Powerful Advocacy Tool
January 6, 4:00 pm - 5:00 pm

Stories are a powerful advocacy tool. They can change people’s hearts and minds. In this webinar learn from school district communication experts on why stories matter, how to illustrate value, build trust with your audience using stories and why great stories stay with us. Walk away with examples of successful story ideas, strategies to collect positive stories around your school district community and how to deliver your stories for advocacy efforts.
Moderator: Heidi Otero, ASBA Director of Communications